Executive – Social Media Marketing

From 2 to 5 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Key Responsibilities
• Develop, Implement and Manage the social media strategy of Tata Consumer Soulfull Pvt. Ltd.
• Drive Social Media content creation with the help of agency partners
• Work with Brand Managers to set specific objectives related to Social Media Management and report ROI
• Measure the success of every Social Media Campaign initiated by the company
• Run the influencer marketing for the brand
• Increase the KPI’s of the brand across social media platforms
• Generate, Edit, Publish and Share engaging content in social media
• Stay up to date with latest and best Social Media practices
• Use different Social Media Marketing tools effectively and efficiently
• Ensure Social Media content is appealing and informative
• Communicate with followers passionately, Respond to various queries in various digital media in a timely manner and Monitor customer reviews in different digital platforms
• Liaison with various teams such as Sales & Marketing, NPD etc. to stay up to date about the latest happenings in the company and reflect the same in Social Media Campaigns

Desired Candidate Profile/Experience
• 3+ years of experience as a Social Media Specialist or similar role preferably in FMCG companies
• Need to be from the industries like food, lifestyle, fashion, or sports
• Minimum Educational Qualification: Graduation in Marketing or relevant field
• In depth knowledge in various Social Media platforms such as Facebook, Twitter, LinkedIn, Instagram etc.
• Hands on experience in content management
• Sound knowledge in Digital Marketing and Brand Management
• Skills in understanding SEO, Keyword Research and Web Traffic Metrics
• Good understanding of Social Media KPIs
• Familiarity with Web Design and Publishing
• Great interpersonal, presentation and communication skills

Role:Social Media Marketing

Salary: Not Disclosed by Recruiter


Department:Marketing & Communication

Role Category:Digital Marketing

Employment Type:Full Time, Permanent


UG:Any Graduate

Company Profile

Zodiac HR Consultants (I) Pvt Ltd.

Company Info
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Contact Company:Zodiac HR Consultants (I) Pvt Ltd.